Media Manager

GENERAL PURPOSE:


The Media Manager is responsible for contributing to the development of the Ross media strategy to drive brand awareness and store visits, in partnership with the Media Director and Media Agency. The Media Manager will provide strategic guidance to the media agencies based on business and marketing goals. They will help analyze target audience media consumption trends, competitive activity, prior and current campaign performance, and company goals/objectives, and use this to help develop strategic media plan recommendations. The Manager will also partner with agencies on detailed TV and digital video planning, buying, and analysis.


ESSENTIAL FUNCTIONS:


Partner with Media Director and Media Agency to develop media strategy

  • Help determine appropriate media mix allocation and roles for each channel, and collaborate with digital and social media teams.

  • Develop test and learn roadmap across different video channel strategies (e.g. local and national network, cable, streaming TV, OTT, addressable and other digital video opportunities, etc.)

  • Provide guidance to agency partners based on business and marketing goals

  • Work across agency teams, fostering communication and cross channel strategy, insights, fluidity and transparency.

  • Stay on top of broader media landscape and consumer trends, including media consumption and advertising platforms / offerings. Attend events and conferences. Develop perspective on implications for Ross media strategy.

  • Be an expert on competitive media strategies and develop implications for Ross strategy.

Manage TV media planning and buying
  • Partner with agency to develop detailed TV media plans and buys, including target audience, markets, campaigns, flighting, programming, and reach and frequency goals.
  • Provide oversight to marketing analyst on TV analysis and reporting, including evaluating buys against plans and prior buys.
  • Manage timelines and approvals needed for campaign execution and measurement.
  • Ensure strong stewardship of buys in-flight, and track /manage under-delivery.
  • Research and understand measurement/accountability tools, develop recommendations for use cases and evaluate appropriate investment relative to working media dollars.

Assess effectiveness of media strategy and develop recommendations to drive business results

  • Review sales and marketing mix model results, and develop recommendations to optimize media strategy.

  • Develop and conduct measurement of test and learn initiatives.

  • Proactively research and understand TV / video measurement tools, and develop recommendations for use cases.

Manage 3rd party media audit

  • Work as a liaison between audit company and media agency.

  • Help to develop evaluation criteria and assess scoring parameters.
  • Help to incorporate audit results into future recommendations and buy stewardship.

Partner with agencies to ensure strong and effective relationship that drives results

  • Hold weekly check-ins with agency, and develop other communication / touchbases as needed.

  • Ensure communication materials / reports / presentations are efficient and informative

  • Understand and develop use cases for agency resources (3rd party research, data management tools, etc.)

  • Continually look for opportunities to improve agency relationship and deliverables.

COMPETENCIES:

  • Analysis and Judgment

  • Decision Quality

  • Collaboration

  • Organizational Agility

  • Business Acumen

  • Communications

  • Drive for Results

  • Strategic Agility

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:

  • Bachelor’s degree

  • At least 4-6 years media planning experience

  • Media planning and/or advertising agency experience preferred

  • Advanced knowledge of Excel

  • Strong critical thinking skills and extensive experience with quantitative analysis

  • Strong communication skills – verbal, written and presentation

  • Must be passionate and naturally curious about customers and media

  • Likes working with data, and has ability to extract relevant and actionable insights from data analysis.

  • Comfortable with operating in a fast-paced environment and dealing with ambiguity

  • Flexibility to manage competing priorities and shift focus as determined by changing needs of business

  • Ability to travel 10-15% of time

PHYSICAL REQUIREMENTS/ADA:


Please include any additional physical requirements below the standard requirements (including any travel, lifting, pushing, or pulling)

Job requires ability to work in an office environment, primarily on a computer.

Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.

Consistent timeliness and regular attendance.

Vision requirements: Ability to see information in print and/or electronically.


SUPERVISORY RESPONSIBILITIES:


None


DISCLAIMER:


Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.


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