Specialist, Digital (Marketing)

GENERAL PURPOSE:

The Digital Specialist is responsible for day-to-day work related to planning and executing digital strategies for Ross Dress for Less brand. Responsibilities include but are not limited to:
1) coordinating and driving User Generated Content (UGC), 2) supporting influencer program, 3) coordinating components of digital and social media efforts from start to finish, and
4) monitoring and escalating social media comments.

The Digital Specialist must be up to date with the latest industry trends and best practices, and must have experience using social media tools and technologies. Because social media is “always on,” this role may at times require supporting social media monitoring on weekends and holidays.

As a member of the Marketing team, the Specialist collaborates closely with our agencies and other external partners, and provides support to the VP of Marketing and the Sr. Marketing Manager as needed.

ESSENTIAL FUNCTIONS:

User Generated Content (UGC) selection and rights management
  • Be the point person between the UGC tool vendor and web agency.
  • Monitor UGC tool for fresh content on an ongoing basis and website gallery for performance. Escalate concerns to the vendor and agency as needed.
  • Evaluate and categorize the content, request usage rights, round content for approvals as needed.
  • Evaluate and select UGC assets for digital channels on an ongoing basis.
  • Craft alt-tags for each content piece and publish to the website. Once the content is live on the website, verify the content to ensure the best end user experience.
  • Keep up to date with UGC trends, competitor efforts, tool and gallery updates.
  • Provide insights into competitive efforts on a quarterly basis.
Influencer Program Support
  • Identify, establish contact and build new relationships with influencers.
  • Assist in evaluating influencers and monitoring influencer content.
  • Keep up to date with competitor efforts and general industry trends.
  • Assist in analyzing influencer program.
Social media & digital campaign project management
  • Support and execute digital strategies as part of a larger consumer-facing campaigns.
  • Assist in planning, development and implementation of the content for digital campaigns based on buys/plans developed by the media/analytics team.
  • Be the point person between the marketing team and agencies.
  • Coordinate all digital creative briefs, the review process and the communication between the Marketing team and the agencies.
  • Collaborate with the copywriter and creative team on planning and developing copy and assets for each effort.
  • Incorporate UGC assets on an ongoing basis.
  • Finalize the ed cal with copy, images and categorization.
  • Curate, categorize, schedule and respond daily to posts across Ross social channels.
  • Once content is published, verify and test on mobile and desktop to ensure the best end user experience.
  • Participate in review meetings. Monitor Ross and competitor performance and periodically provide data insight.
Social monitoring and escalation
  • Monitor and respond to all social media channels comments and direct messages in a timely manner, including some weekends and holidays, maintaining the appropriate brand voice and growing following on all platforms.
  • Escalate complaints as appropriate, including cross-functional teams and external agencies as needed.
Miscellaneous
  • Complete miscellaneous ad hoc projects.
COMPETENCIES:
  • Timely decision making
  • Problem solving
  • Drive for results
  • Communications
  • Strong attention to detail
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
  • Bachelor’s degree, marketing background a plus
  • 3 to 5 years of work experience in advertising, marketing, project management or retail
  • Active participant in social media
  • Highly productive/multi-tasking/self-starter
  • Strong problem-solving skills
  • Experience handling multiple projects under tight deadlines
  • Strong computer skills, specifically Excel, Word, PowerPoint, Acrobat and Photoshop
  • Attention to detail, timeliness, and professionalism
  • Excellent verbal, written, and people skills
  • Able to travel 10% of time with overnight hotel stay as required
PHYSICAL REQUIREMENTS/ADA:

Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.
Consistent timeliness and regular attendance.
Vision requirements: Ability to see information in print and/or electronically.

SUPERVISORY RESPONSIBILITIES:
None

DISCLAIMER:

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management’s discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.
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