Lead, Marketing (Digital)

Welcome to Ross Stores, Inc., where our differences make us stronger… At Ross and dd’s, inclusion is a way of life. We care about our Associates and the communities we serve and we value their differences. We are committed to building diverse teams and an inclusive culture. We respect and celebrate the diversity of backgrounds, identities, and ideas of those who work and shop with us. Come join us as we continue our diversity, equality and inclusion journey!

GENERAL PURPOSE:

The Digital Lead is responsible for managing, planning and executing digital strategies for the Ross Dress for Less brand. Responsibilities include but are not limited to:
1) management of the User Generated Content (UGC) and promos, ensuring we have enough assets to support our digital efforts;
2) management of the influencer program including the influencer network and celebrity activations;
3) execution of the digital strategies from start to finish, such as ed cal, test & learns, larger campaigns, and DEI posts,
4) management of social media content, including publishing posts and Stories, and monitoring.

The Digital Lead must be up to date with the latest industry trends and best practices and must have experience using social media tools and technologies. Because social media is "always on," this role may at times require supporting social media monitoring on weekends and holidays.

As a member of the Marketing team, the Lead collaborates closely with the other team members, agencies and other external partners, and provides support to the VP of Marketing and the Sr. Marketing Manager as needed.

ESSENTIAL FUNCTIONS:

1. User Generated Content (UGC) management

• Be the point person between the UGC tool vendor and web agency.

• Review UGC tool for fresh content on an ongoing basis and website gallery for performance. Escalate concerns to the vendor and agency as needed.

• Evaluate and categorize the content, request usage rights, round content for approvals as needed.

• Evaluate and select UGC assets for digital channels on an ongoing basis.

• Craft alt-tags for each content piece and publish to the website. Once the content is live on the website, verify the content to ensure the best end user experience.

• Execute ongoing promo strategy from promo ideation to concepts and graphics.

• Develop new promo formats.

• Drive copy and creative.

• Coordinate review process, gift card orders and ensure we have winner supplies.

• Schedule and post all posts and Stories.

• Communicate all promo assets and needs to the agency.

• Communicate with winners and distribute prizes.

• Keep up to date with UGC trends, competitor efforts, tool and gallery updates.

• Provide insights into competitive efforts on a regular basis.

2. Influencer program management

• Determine different content needs for social media, web and email, and build influencer program around those needs.

• Partner with the Creative Manager on influencer content deadlines for channels beyond social media.

• Evaluate the need for an influencer network, complete assessment and provide a recommendation.

• Manage influencer network onboarding: contract reviews, security reviews, and establishing and documenting processes for searching for influencers, uploading the contract, communication with influencers.

• Identify, establish contact and build new relationships with influencers.

• Evaluate influencers and monitor influencer content.

• Be point person between Ross and agency on influencer test activations such as celebrity and influencer promos.

• Keep up to date with competitor efforts and general industry trends.

• Analyze influencer program.

3. Social media & digital campaign project management

• Manage and execute digital strategies as part of a larger consumer-facing campaigns.

• Drive planning, development and implementation of the content for digital campaigns based on buys/plans developed by the media/analytics team.

• Be the point person between the marketing team and agencies.

• Coordinate all digital creative briefs, the review process and the communication between the Marketing team and the agencies.

• Collaborate with the copywriter and creative team on planning and developing copy and assets for each effort.

• Collaborate with the Creative Manager on social media assets needs.

• Attend and actively participate in in-store photo shoots.

• Incorporate UGC assets on an ongoing basis

• Utilizing a variety of images sources (shoots, UGC, influencers, merchants), develop the ed cal with copy, images and categorization.

• Partner with Internal Communications team on DE&I content for external audience.

• Curate, categorize, schedule and respond daily to posts across Ross social channels.

• Develop and publish Stories for the Ross brand.

• Once content is published, verify and test on mobile and desktop to ensure the best end user experience.

• Participate in planning and review meetings. Monitor Ross and competitor performance and periodically provide data insight.

• Pull ad hoc competitor insights on specific topics. Use this info to recommend and develop Ross posts.

• Keep up to date with competitor trends and efforts. Provide overview of the competitor efforts as needed.

4. Social monitoring and escalation

• Monitor and respond to all social media channels comments and direct messages in a timely manner, including some weekends and holidays, maintaining the appropriate brand voice and growing following on all platforms.

• Escalate complaints as appropriate, including cross-functional teams and external agencies as needed.

• Update social media messaging as needed. Collaborate with the other teams and agency on responses and obtain necessary approvals.

• Keep up to date on competitors and new technology trends.

5. Miscellaneous

• Complete miscellaneous ad hoc projects.

COMPETENCIES:

• Timely decision making

• Problem solving

• Drive for results

• Communications

• Strong attention to detail

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:

• Bachelor's degree, marketing background a plus

• 5-7 years of work experience in advertising, marketing, project management or retail

• Active participant in social media

• Highly productive/multi-tasking/self-starter

• Strong problem-solving skills

• Experience handling multiple projects under tight deadlines

• Strong computer skills, specifically Excel, Word, PowerPoint, Acrobat and Photoshop

• Attention to detail, timeliness, and professionalism

• Excellent verbal, written, and people skills

• Able to travel 10% of time with overnight hotel stay as required

PHYSICAL REQUIREMENTS/ADA:

Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.
Consistent timeliness and regular attendance.
Vision requirements: Ability to see information in print and/or electronically.
This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work.

SUPERVISORY RESPONSIBILITIES:

None

DISCLAIMER:

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.