Creative Manager, Marketing

GENERAL PURPOSE:

This position is responsible for end-to-end execution of the seasonal creative direction in support of Ross Marketing Plans. This role manages all photography shoots, as well as a wide range of projects across TV, print, and digital marketing (web, email, and digital advertising) channels. This position requires a high level of organization, attention to detail, an eye for design and the ability to independently manage multiple projects simultaneously.

ESSENTIAL FUNCTIONS:
  • Develop and manage marketing print and digital creative assets for both seasonal on-model and product photography including but not limited to:
    • Develop creative briefs, timelines and project budget tracking for all applicable projects.
    • Create quarterly shot lists for product and on-model photography based on cross-channel marketing plans.
    • Develop and manage product sample requests by division and communicate sample needs to the Fashion Offices (FO) and Merchants. Oversee process to ensure that the correct samples are received for shoots and donated or returned in a timely way.
    • For in-store shoots, create storyboards for each shot considering location and any necessary props. Lead execution of instore shoots with support from the internal team.
    • Responsible for booking photo shoots, talent, hair and makeup, stylists and shop Ross for products and props as needed.
    • Attend photo shoots, manage production logistics and direct photographers and stylists on art direction and models as needed.
    • Oversee asset delivery to various agencies and provide / post contact sheets for all on model and product photography shoots for easy reference.
  • TV / Video Production including:
    • Manages TV productions in partnership with our advertising agency. Works closely with the Fashion Offices, Merchants and internal teams on production details and logistics to successfully execute commercials.
    • Strategically connects the dots across marketing channels to get the best outcomes and identify opportunities for process efficiency and cost savings.
    • Manage TV production projects on Basecamp with the most up-to-date documents and timelines.
    • Act as primary contact for TV production with Fashion Offices and Merchants ensuring that they are informed and deliver what’s needed for each production.
    • Act as primary contact with Store Communications and Store Manager on TV Shoot Sample Pull Letters, store participation and TV shoot production logistics.
    • Maintain and evolve the In-store TV Shoot Guidelines as needed.
    • In partnership with the agency, attend and manage sample reviews and wardrobe fittings in Los Angeles. Attend all TV shoots in Los Angeles (or other locations as needed) including actively managing multiple production details and logistics.
    • Ensure all TV spots are posted to Interdubs and facilitate video link requests and needs.
  • Web, email and digital advertising channels project management including but not limited to:
    • Develop marketing creative briefs including all content / prioritization of content, copywriting, visual assets guidance, creative considerations, budget and timelines.
    • Review and proof read layouts including facilitation of internal reviews and approvals. Provide consolidated feedback to agencies.
    • Form email subject headers and review test emails.
    • Act as the day-to-day liaison with external agencies managing inquiries and providing direction on projects.
    • Responsible for contact sheets (digital campaigns) and final work reference documents.
  • General project management work:
    • Serves as credible contact and resource for cross-functional and agency partners.
    • Maintain and publish project timelines across vendors to internal team.
    • Maintain and distribute the Ross Brand Guidelines as needed.
    • Manage digital and print budgets
    • Conduct competitive research across channels. Publish quarterly summary of insights.
    • Act as main Iron Mountain contact to facilitate sample kit needs.
    • Manage miscellaneous customer and internal requests.

COMPETENCIES:
  • Organizing
  • Presentation skills
  • Action oriented
  • Process Management
  • Collaboration
  • Time Management
  • Creativity
  • Drive for results
  • Strategic Agility
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
  • Bachelor’s degree in marketing, advertising or related field or equivalent combination of education and years of experience.
  • 5 years of marketing communications / creative services / production experience
  • Must be detail oriented, efficient at multitasking, and thrive in a deadline-oriented, fast-paced environment.
  • 3 years of management experience
  • Must have an eye for design / ability to articulate and provide appropriate guidance to create on-brand assets. Art direction experience preferred.
  • Independently manage multiple projects, budgets and timelines simultaneously.
  • Solid knowledge of Adobe Suite and Microsoft Office programs.
  • Working knowledge of Illustrator, InDesign, Photoshop and Basecamp preferred.
  • Great communication (verbal and written) skills and ability to work cross functionally and partner with external agencies.
PHYSICAL REQUIREMENTS/ADA:
No unusual physical requirements. Requires no heavy lifting, and nearly all work is performed in a comfortable indoor facility.
Routine deadlines; usually sufficient lead time; variance in work volume seasonal and predictable; priorities can be anticipated; some interruptions are present; travel or other inconveniences have advance notice; involves occasional exposure to demands and pressures from persons other than immediate supervisor.
Job frequently requires sitting, handling objects with hands.
Job occasionally requires standing, walking, reaching, talking, hearing, and lifting up to 10 pounds.
Vision requirements: Ability to see information in print and/or electronically.

SUPERVISORY RESPONSIBILITIES:

None

DISCLAIMER

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management’s discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.
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